India’s food regulator FSSAI has clarified that only beverages made from the tea plant Camellia sinensis can be marketed as ‘tea’, tightening labelling norms to prevent consumer confusion. The move aims to stop herbal infusions and flavoured blends from being misrepresented as tea — ensuring consumers clearly understand what they are purchasing. Brands will now …
FSSAI Moves to Stop Misleading Labelling in Packaged Beverages
India’s food regulator FSSAI has clarified that only beverages made from the tea plant Camellia sinensis can be marketed as ‘tea’, tightening labelling norms to prevent consumer confusion.
The move aims to stop herbal infusions and flavoured blends from being misrepresented as tea — ensuring consumers clearly understand what they are purchasing.
Brands will now need to adjust packaging and ingredient declarations to comply with the new guidelines, reinforcing transparency in the beverage market.
