India’s FMCG sector — covering packaged food, beverages and household goods — is showing renewed stability following GST 2.0 adjustments. Companies report smoother logistics, improved compliance and stronger consumer momentum. Demand remains robust across urban and semi-urban markets, especially in daily-use and affordable packaged food categories. Industry analysts expect continued growth as rising incomes, urban …
India’s food regulator FSSAI has clarified that only beverages made from the tea plant Camellia sinensis can be marketed as ‘tea’, tightening labelling norms to prevent consumer confusion. The move aims to stop herbal infusions and flavoured blends from being misrepresented as tea — ensuring consumers clearly understand what they are purchasing. Brands will now …
India’s nutraceutical industry is expanding faster than most mainstream consumer categories, driven by rising awareness of preventive health and daily nutrition support. Consumers are increasingly turning to immunity boosters, probiotics, herbal supplements and plant-based formulas to complement their regular diets. Sales growth is particularly strong across e-commerce and modern retail pharmacies. Analysts say the trend …
A new café trend is brewing — literally. The Black Sesame Latte, popular in South Korea, is set to enter India’s café menus as demand grows for visually appealing and wellness-inspired beverages. Rich in antioxidants and nutrients, the drink combines a creamy latte texture with a nutty sesame flavour — making it as Instagram-worthy as …
Once considered a forgotten grain, Khapli (Emmer) atta is making a strong comeback as Indian consumers increasingly seek heritage-rich, nutrient-dense food options. Known for its high fibre and protein content, Khapli atta is now being sold at premium prices — sometimes up to five times the cost of regular wheat flour. Despite this, urban wellness-focused …
Urban India’s snacking culture is undergoing a makeover, with Korean snacks and protein bars becoming major favourites among millennials and Gen-Z consumers. On-demand grocery platforms report a sharp rise in orders for imported snacks and health-focused bars. The trend reflects growing cultural exposure through K-dramas, social media and global travel — combined with India’s rising …
Food brands in India are increasingly moving beyond taste-centric advertising and embracing purpose-driven storytelling — highlighting sustainability, wellness and positive social impact in their campaigns. From farm-to-table sourcing to plastic-free initiatives and community support programmes, brands are placing values at the centre of communication strategies. This approach strongly resonates with younger consumers who prefer brands …
Eco-friendly packaging is rapidly becoming the new normal in India’s food industry, as both brands and consumers push for environment-positive alternatives to traditional plastics. Food companies are experimenting with biodegradable materials, recyclable paper formats and reduced-waste designs — in response to rising consumer expectations and environmental regulations. Retailers report that eco-conscious buyers are more likely …
A new PwC survey has revealed a powerful shift in Indian consumer mindset — with 84% of consumers ranking food safety and health as their highest priority when buying groceries or packaged foods. The survey shows rising awareness of product quality, ingredients and hygiene post-pandemic. Consumers now expect brands to clearly disclose sourcing, manufacturing standards …
A new consumer behaviour survey has revealed that health, affordability and familiar flavours are the biggest factors shaping India’s food choices in 2025. The report shows that urban consumers are becoming far more conscious about nutrition — but still want comfort, value and convenience in their meals. The study highlights that nutrition-first choices are becoming …
