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Ochre Spirits enters Maharashtra, tapping into India’s premium spirits boom

Ochre Spirits has announced its entry into Maharashtra, one of the country’s most influential and fast-evolving markets for premium alcohol. This strategic move is poised to reshape the company’s growth trajectory, with the state expected to contribute over 25% to its consolidated portfolio over the next three years. Maharashtra’s premiumisation story Maharashtra already represents a ₹23,250 crore …

This Goonda is disrupting India’s beverage world

Karan Tacker’s Goonda announced the launch of its new 750 ml bottle. Building on the steady success of the 180 ml variant, the new 750 ml format will be available across Goa, Mumbai and Pune. Production capacity and early market traction Goonda estimates that the annual production capacity of agave spirit in India is approx. 3 to …

Sanjay Dutt co-created TIGERFIRE enters India’s premium vodka market

India’s premium spirits landscape enters a new era with the debut of TIGERFIRE, a super-premium artisan-crafted vodka in France and built through the personal involvement of Sanjay Dutt and Paresh Ghelani. Already established in the United States across premium outlets, curated retailers, and high-end restaurants, TIGERFIRE enters India with global validation and a reputation for craftsmanship, design …