Preventive Health Goes Mainstream India’s functional food and nutraceutical sector continues attracting strong investor interest — driven by consumer demand for daily wellness and performance nutrition. From protein supplements to gut-health foods, the market now spans lifestyle nutrition categories. D2C Channels Lead the Growth Story Brands are using direct-to-consumer platforms to: ✔ build loyal customer …
Functional Food Brands Lead Health-Focused D2C Growth
Preventive Health Goes Mainstream
India’s functional food and nutraceutical sector continues attracting strong investor interest — driven by consumer demand for daily wellness and performance nutrition.
From protein supplements to gut-health foods, the market now spans lifestyle nutrition categories.
D2C Channels Lead the Growth Story
Brands are using direct-to-consumer platforms to:
✔ build loyal customer communities
✔ launch subscriptions
✔ personalise nutrition journeys
✔ collect real-time feedback
This deepens consumer trust and product innovation.
A Long-Term Growth Market
With India’s urban youth prioritising health, the category is expected to grow significantly over the coming decade — making it one of the most exciting spaces in food & beverage.
