Wow! Momo Bags ₹75 Crore Investment — Plans Entry Into 100+ Cities

Wow! Momo Secures Major Investment

Homegrown QSR giant Wow! Momo has raised ₹75 crore in fresh funding, led by veteran investor Madhusudan Kela along with participation from institutional backers. The latest investment strengthens the company’s position as one of India’s fastest-growing food chains.

Founded in Kolkata, the brand has built a strong presence with three formats under its umbrella — Wow! Momo, Wow! China and Wow! Chicken. The company’s unique positioning has helped it compete successfully against global fast-food chains.

Focus on Expansion and Retail FMCG Growth

The fresh capital will be used to:

✔ Open new outlets across metros & Tier-2 cities
✔ Strengthen supply chain infrastructure
✔ Expand its frozen and ready-to-eat retail range
✔ Invest in technology for operational efficiency

The brand is currently gearing up to launch into 100+ Indian cities, aiming to build a strong omnichannel presence combining retail and quick-service formats.

A Big Win for Indian QSR Startups

The investment signals investor confidence in India’s rapidly evolving fast-casual and QSR market, especially among homegrown brands with scalable business models and strong consumer recall.

Wow! Momo’s continued expansion underlines a broader shift — Indian food startups are no longer niche; they’re mainstream consumer powerhouses.